In my quest to help the Indie artist get as far ahead in the game as possible, I wondered how they could get on the radio.
After all, that’s the game winner right there, isn’t it? It’s easy to get played in the clubs these days, or book a gig at a local bar, but getting played on the radio sets you apart from the rest.
I reached out to Sudario, of Fly 92.1 radio, for some insider tips on how the independent artist can possibly get radio play. Pay close attention, because he gives some excellent advice, and very helpful tips.
Here is what he had to say about the radio biz:
With the commercialization of modern day radio it seems that it’s impossible for independent artists to get air play. Most commercial stations get music mainly from major record labels and distributors. Some commercial stations are open to indy artists, but there are very few. You just have to research the stations that fit your style.
While chances to get commercial air play are very slim, it’s not impossible, but it’s not easy, either. It’s a good idea to try to get to know what the station’s policies are for accepting music.
The Program directors of radio stations are the ones that approve the music. DJs generally do not, so calling and talking to an on-air DJ is pretty much useless.
Most important is your presentation. As cliche as it sounds, that first impression is key. I can’t tell you how many times I’ve seen CD’s dropped off at the radio station end up in the trash.
Here is the correct way:
- Drop off a CD of your music or E mail them an attachment of your songs so they know how it sounds. Be positive in your email and remember to sell yourself and your music.
- CD’s should be in their jewel case or sleeve. If you have to write on the CD (track numbers/titles, contact info, etc.), make it legible. Include your business card if you have one.
If you have the money, research and get a legit independent record label and/or a manager or promoter.
Once you get a label and/or manager get a media kit together to give to the station. It should at least contain:
- a short bio
- credentials if any
- contact info for your label, manager, publicist, or other representative
- a STUDIO QUALITY CD with some of your BEST music.
Start small, try independent radio stations(Non-commercial/public/college radio), and hopefully your song may be recognized and put onto more commercial radio stations. Another outlet is to search for commercial stations that do specialty shows or test shows.
Get to know the program directors and music at the stations that you want your music to be played on. If possible, visit the stations to get an idea of how they’re run.
Be persistent, stay determined but at the same time stay professional and don’t harass.
And most importantly, Be realistic and be prepared for rejection.
I want to thank Sudario for taking the time to help me, help you. These are tips from a person who does this everyday. If you have been thinking more about getting on the radio, make sure you use this post as a checklist so you have everything ready!
If you have any questions, please feel free to leave a comment, and we will try and get it answered.