With over 1,000,000 users on Reverbnation, the company is moving ahead and integrating their awesome application with the once dominant social network.
Artists who use the FanReach™system, on or off Myspace/Reverbnation, have the ability to send html messages out to their mailing list and to all of their “friends” on Myspace. In addition, Myspace Artists can easily add a ‘join our mailing list’ module directly onto their Myspace profile.
The app is free to all Artists, and there is a premium version offered to Artists who want the ability to use “pre-made templates, use their own custom html, or who have more than 500 fans on their mailing list.”
Mike Doernberg, CEO of ReverbNation said, “Our mission is to empower Artists to grow, nurture, and maintain their fan relationships. The integration of FanReach™ into the fabric of Myspace will help Artists maximize the relationships they are cultivating at Myspace, and to convert some of those ‘friends’ into proprietary relationships in their own email database. The Artists’ Myspace profiles just became a lot more valuable to them.”
Myspace is clearly a top destination for music, and many artists still rely on the platform to promote their music. I think this partnership is a win-win for both parties. Myspace is trying to keep the people they have, while Reverbnation may see this as an opportunity to attract new artists to their platform.
Building a mailing list is a key factor in promotion. It is the direct link between you and your fans. Being able to send out info about tour dates, upcoming events, and new music is powerful. It keeps your fans engaged, and increases your awareness.
While many artists are using Facebook Pages as their new promotional headquarters, Facebook still isn’t as “music friendly” as Myspace. However, tools like RootMusic, and Reverbnation’s own My Band are becoming very popular on Facebook. I think as time goes by we will see more integration with Facebook, but right now Reverbnation’s target audience seems to be on Myspace.
Upgraded Analytics Tools
In addition to FanReach, Myspace has also upgraded their analytics tools. Now artists can:
- Track their Myspace, YouTube, Facebook, and Twitter activity
- View all trend activity over time, including custom date range selection
- View complete Myspace song, video, and fan demographic/geo location information
- See Myspace activities annotated on graphs to see what actions yielded the best result
- Take action on the data using the recommended actions engine
- Set up email digests to be sent to desired recipients
Images courtesy of Mashable